Fort Worth Breakfast: New Word Order - It's Not What You Say, It's What They Hear
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When: 7:30 AM
Where: City Club of Fort Worth
301 Commerce St
Fort Worth 76102
United States
Contact: CFA/DFW

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New Word Order - It's Not What You Say, It's What They Hear

SpeakerLisa Kueng, Director of Creative Campaigns, Invesco Consulting
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Seeking to help advisors better connect with skeptical investors using the largest study ever done on the language of financial services. It’s not what you say, it’s what they hear.

Which words resonate with investors today? “Dream retirement” or “comfortable retirement”? “Financial freedom” or “financial security”? “Investment solutions” or “investment strategies”? Invesco Consulting joined forces with word specialists and political consulting firm, Maslansky + Partners, in an effort to help financial advisors communicate more effectively with their clients.

Maslansky + Partners, well known for shifting public opinion with phrases like “contract with America,” “death tax” and “energy exploration” applied their unique, scientific research to investments. After years of research, 15 dial-sessions, and 4,300 investors surveyed, Invesco Consulting has the words to use and the words to lose in today’s “New Word Order.” 



7:30 AM Registration
8:00 AM Breakfast and Program
City Club of Fort Worth

Cost: Complimentary Members/$15 Non-Members